Pro hockey legend Mark Messier is joining NXT Water as an equity partner and brand captain.
The renown athlete has opted to endorse NXT s Akeso CBD water an all-natural plant-powered beverage containing 10 miligrams of broad-spectrum hemp-derived CBD.
Messier, who played for some 25 years with several National Hockey League (NHL) teams including the Edmonton Oilers, New York Rangers, and Vancouver Canucks, agreed to team up with Akeso to work on branding as well as advertising and marketing campaigns.
The company also plans to open new sales and distribution channels as a part of a collaboration with the six-time Stanley Cup champion.
Kansas City Chiefs Name Hyperice Official Recovery Technology Partner
Super Bowl LIV Champions Drive Home NFL s Mission to Optimize Player Performance with Industry-Leading Recovery Technologies
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IRVINE, Calif., Jan. 7, 2021 /PRNewswire/
Hyperice, the industry leader in recovery technology and pioneer of percussion, vibration, dynamic air compression and thermal technology, today announced a multiyear partnership with the Kansas City Chiefs. In November 2020, Hyperice became the
Official Recovery Technology Partner of the NFL, and this is the first partnership between the company and an individual NFL team. The Super Bowl LIV Championship team will expand upon the NFL s mission to optimize player performance by integrating Hyperice technologies into the Chiefs program.