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One Nikahnama at a Time - Recent

Alifya Sohail covers Easypaisa's ‘Audio *Nikahnama*’ campaign.

London International Awards Creative LIAisons virtual coaching program commences in May

LIA created the exclusive and sought after Creative LIAisons educational program in 2012, as a way of giving back to the industry that supports us. The entire program is funded by LIA. Their mission is to develop, educate, inspire and nurture emerging talent from around the globe.

+92Disrupt 2023: Day 2 - Blogs

Day 2 unveils marketing insights, tech revolutions, and star-studded panels.

An Encounter With 'Advertising's Third Billion'

Ayesha Shaikh explores the opportunities and challenges for women pursuing an advertising career in the age of the Millennial.

Saying cheese with jamun

Appreciate the Homemaker, Not the Recipe Mix

Shan Foods rolls out another counter stereotypical campaign

Contents - People - Aurora

Aurora's Special Annual Issue (November-December 2022)

What Makes a Pakistani Brand Iconic? - Most Read

Pakistani brands need to work harder and smarter if they are to achieve real icon stature.

Branding Pakistan - Recent

Advertising professionals on how they would carve a new brand identity for Pakistan.

EBM brand Gluco flips the script on Mother's Day via BBDO Pakistan campaign – Campaign Brief Asia

On Mother’s Day, EBM and BBDO Pakistan have launched a campaign that transforms a societal view of blaming mothers into empathizing with them through one of EBM’s leading biscuit brands, Gluco. The idea was conveyed through a very clever “flip” of a commonly asked question in Urdu: “Kaisi maa ho?” (