The cost of a well-loved snack in Japan is increasing for the first time in over 40 years. Umaibo corn puff was introduced in Japan in 1979. Its name means “delicious stick.” People have loved Umaibo for many years for its special crunch and its 10-yen price.
TOKYO - The maker of Japan's Umaibo corn puff is raising prices for the first time, in a shock for fans of the "miracle" snack beloved for decades for its crunch and 10-yen price tag. Tokyo-based Yaokin Corp is increasing the price of Umaibo by 2 yen (S$0.024) apiece to 12 yen from April due to higher costs, according to.