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In a bid to support the popularity of Korean wave or Hallyu worldwide, leading soju brand Soonhari is set to release a limited-edition collectible featuring 3 signature flavors headlined by BLACKPINK Jennie in an all-new campaign.

Republic ofUnited statesFrance generalSouth koreaSouth koreanSoonhari chumchurumJames leeLotte chilsung beverage coLotte chilsung beverageAttend paris fashion weekLuxury brand global ambassadorsGeneral managerSoutheast asia