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Podcast advertising has emerged as a marketing frontrunner. Here are five attention science-based reasons behind why these ads are so effective.

The six anatomical layers of the mammalian brain cortex show distinct patterns of electrical activity which are consistent throughout the entire cortex and across several animal species, including humans, an MIT study has found.

Why we’re so bad at daydreaming, and how to fix it Did you daydream as a kid, maybe even get in trouble for it? If you find it harder to be pleasantly lost in your thoughts these days, you’re not alone.  “This is part of our cognitive toolkit that’s underdeveloped, and it’s kind of sad,” said Erin Westgate, Ph.D., a University of Florida psychology professor.    The ability to think for pleasure is important, and you can get better at it, Westgate says. The first step is recogniz...