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This expanded deal marks yet another step toward transforming how advertisers access Disney’s portfolio of premium supply, rooted in secure data collaboration and powered by automation through Disney’s Clean Room technology, , disney advertising, The Tradedesk

The agreement will assist Disney in achieving its objective of shifting more than 50% of all advertising sales to automated procurement

Disney Advertising Sales on Wednesday announced that it plans to integrate new cross-channel measurement solutions into its clean room solution by way of a new partnership with Horizon Media and a proprietary identity graph. The changes reflect Disney Advertising’s larger vision of equipping advertisers with the tools to succeed in a privacy-centric, first-party-data-based future.

The entertainment giant is bringing marketing, data and technology together to make the most of its growing digital advertising opportunities.

COMPANY NEWS: Snowflake, the Data Cloud company, today announced the launch of the Media Data Cloud, which unites Snowflake's powerful data sharin...

Disney expects 80% hike in automated revenue, ramps up on adtech and programmatic Details 03 March 2021 The Disney advertising sales and the technology team is now working to build what it called a “highly-advanced and data-informed audience-based ad server” that sits at the center of the Disney Platform. According to a press statement, with this single unified ad platform, advertisers can “maximise yield on their advertising spend”. Disney ini...