Audience Management System News Today

Provided by VIOOH July 22, 2021 VIOOH, a DOOH marketing producer, has expanded into urban Hong Kong with JCDecaux Cityscape street furniture and bus shelter programmatic advertising, according to a company press release. In the deal with JCDecaux, VIOOH now covers a quarter of the DOOH street furniture market in Hong Kong. Affiliated data partners include Audience Management System for Street Furniture developed by JCDecaux, and OOH planning and measurement from AdSquare. Integrated display pa...

VIOOH powers Hong Kong DOOH street furniture VIOOH now covers a quarter of DOOH market in Hong Kong across street furniture VIOOH has announced its expansion into urban Hong Kong with JCDecaux Cityscape street furniture and bus shelter programmatic advertising inventory. The company in a report released on its website cites that trading across both guaranteed and non-guaranteed deals via JCDecaux, VIOOH now covers a quarter of the digital OOH market in Hong Kong across street furniture. Affili...