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Dolly Jha joins BARC India as Chief of Product and Research: Best Media Info

Best Media Info: Earlier she had been associated with Nielsen for 13 years where she has held multiple leadership roles. Her last role was as the Managing Director for Nielsen Media - India| Television News

Broadsign makes next-gen ad server generally available

Digital signage firm Broadsign has announced the general availability of its Broadsign Ad Server platform, with aims to expand customer options for ad targeting, sales, and analytics in one-to-one digital out-of-home selling environments, according to a press release. The next-gen…

How AREA15 leverages data to lift the customer experience

Mark Stutzman, chief technology officer of AREA15 in Las Vegas, will speak on Leveraging Data to Improve the Customer Experience and Journey at the Interactive Customer Experience Summit on Sept. 12, 2023 in Charlotte. Stutzman explains the technique and power of crafting experiences for AREA15 visitors.

Nielsen unveils Content Alpha for cross-platform viewing measurement

Nielsen debuts Nielsen ONE Content Alpha

Nielsen has introduced Nielsen ONE Content Alpha, a cross-platform solution delivering measurement of content viewing across all device types. Nielsen ONE Conte

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