Page 32 - Audience Network News Today

A COLLECTION of newly digitised films showcasing local life in the 1950s and 60s is to be premiered in a free online event from the Shetland Film Archive. Shetland On Film will present archive clips alongside specially recorded introductions from heritage experts and the...

Share: Microsoft is souping up its CDP. Advertisers using Microsoft’s year-old customer data platform – Dynamics 365 Customer Insights – to house their first-party data can now activate that data through the Microsoft Advertising platform, the company said Tuesday at its Business Applications Summit. The first-party segments can also be used to reach audiences through Facebook Ads and Google Ads. Microsoft Advertising houses two main assets. The first is the Microsoft Search Network, whic...

Facebook has made it clear that the privacy enhancements included in iOS 14.5 "may render Audience Network so ineffective on iOS 14 that it may not make sense to offer it on iOS 14." Thats because if a user doesnt give the social network permission to track, the unique IDFA number used by advertisers and data collection advertisers is off limits. Facebook can still track a user and serve targeted advertising, but no information can be shared with other companies. Email Sign Up This newsletter m...

Facebook revenue almost doubled: Here’s what it means for advertisers In addition to a decrease in overall metrics, some marketers reported a decline in the performance of lookalike audiences. Carolyn Lyden on April 29, 2021 at 1:28 pm Earnings reports released on Wednesday show that Facebook nearly doubled its Q1 earnings compared to last year. Revenue from advertising was up 146% compared to 2020 while daily active users only increased 8%. The increase was driven largely by an uptick...

200,000 free cinema tickets offered for National Lottery Cinema Weekend The free tickets will be available at more than 500 multiplexes and independent cinemas around the UK on the weekend of 19 and 20 June. 29 April 2021 National Lottery Cinema Weekend, in partnership with the BFI, will take place on Saturday 19 and Sunday 20 June at more than 500 cinema sites across the UK (pending confirmation that restrictions will be relaxed as planned). Cinema Weekend will make over 200,000 free tickets a...

Getty Images To sign up for our daily newsletter covering the latest news, hacks and reviews, head HERE. For a running feed of all our stories, follow us on Twitter HERE. Or you can bookmark the Lifehacker Australia homepage to visit whenever you need a fix. Last week Apple announced its plans to integrate a paid podcasts subscription program, effectively kicking off the podcast wars. Now, Spotify has responded with the announcement of its own podcast subscription set up. Spotify’s new podcas...

And, at what point does “disruption” become permanent change? George Nguyen on April 28, 2021 at 10:00 am More Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, today is National Superhero Day and that’s enough of a segue for me. It’s really not about t...

Plus, what Apple's App Tracking Transparency means for advertisers

Apple, Facebooks Frosty Relations Have Origins In Cook Confronting Zuckerberg Over Data Privacy Back In 2019: NYT Benzinga 3 hrs ago Apple Inc (NASDAQ: AAPL) CEO Tim Cook warned his Facebook Inc (NASDAQ: FB) counterpart to delete third-party data about users in 2019, The New York Times reported Monday. What Happened: The conversation between the two tech leaders reportedly took place at the Sun Valley gathering in Idaho at a time when Zuckerberg was grappling with the Cambridge Analytica Sc...

Apple agreed to delay the roll-out in September 2020 after considering the effect it would have on Facebook’s partners, although the two companies have since traded a series of barbs on the matter.  Apple, for instance, slammed Facebook’s business model in November after privacy groups such as the Electronic Frontier Foundation (EFF) pressured the firm to explain the delays to the rollout of these privacy features. Facebook responded by shining the spotlight on Apple’s own privacy issue...