Audience Proxy Segments News Today

Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, and Matterkind Singapore, IPG’s addressable activation partner, today announced a case study on how they improved campaign performance and drove demand for an international school by using IAS’s Context Control.  Matterkind Singapore works closely with a well-known international school in Singapore to drive enrolment by targeting international workers and expats to sign-up for open houses. Due to the COVID...