We’ll show you how to transform marketing and communications strategies into the next level in this article, diving deep into marketing and communications plans to learn what they are and what can make them a game-changer for your business. Creating a roadmap for success that guides you through every marketing initiative and ensures that you […]
Are sales figures truly the key to understanding the success of integrated marketing communications (IMC) campaigns? In this article, we delve into the pivotal role that sales figures play in evaluating the effectiveness of IMC strategies. Brace yourself as we uncover the secrets behind how sales figures provide invaluable insights and metrics that go beyond […]
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We sit down with Amitek Sinha, Co-Founder and COO of ET Medialabs to talk about how they are helping analyse and translate market intelligence data into actionable insights for major brands in India. , Technology & Science News, Times Now