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Kingdom launches new system for collecting TV, video audience data

DUBAI: Saudi Arabia has begun preparations for the launch of a new system for collecting TV and video audience data for use by broadcasters, digital publishers, agencies and advertisers. The TV and Video Audience Measurement service is being rolled out by the Media Rating Co. in partnership with data and analytics consultancy Nielsen. It has been licensed by the General
Saudi Arabia United Arab Emirates Bandar Al Mashhadi Authority For Statistics Media Rating Co Commission For Audio

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