with the letter m, how it s going to affect entertainment and storytelling in the future. our relationship with reality is fundamentally changing, and because we have these ways that are augmenting or transporting us and we are actually creating memories that become a part of who we are, even though they are not real, and that is actually a sort of profound idea when you start to think about that. disney s ilmxlab has been crafting mixed reality experiences to expand its star wars and marvel franchises for years, but now it s focused on bringing the magic to your everyday. people want to be creators, they don t want to just be consumers or participants. audiences are getting more sophisticated and their expectations are increasing, and they do want this connected storytelling. they want a sense of persistence. they want a sense that
making new connections. so much of what we do here is content creativity. but even more so, inspiration. now in its 35th year, on everyone s mind is, what s next? unsurprisingly, the big talk this year is all about something beginning with the letter m, how it s going to affect entertainment and storytelling in the future. our relationship with reality is fundamentally changing, and because we have these ways that are augmenting or transporting us and we are actually creating memories that become a part of who we are, even though they are not real, and that is actually a sort of profound idea when you start to think about that. disney s ilmxlab has been crafting mixed reality experiences to expand its star wars and marvel franchises for years, but now it s focused on bringing the magic to your everyday.
about something beginning with the letter m, how it s going to affect entertainment and storytelling in the future. our relationship with reality is fundamentally changing, and because we have these ways that are augmenting or transporting us and we are actually creating memories that become a part of who we are, even though they are not real, and that is actually a sort of profound idea when you start to think about that. disney s ilmxlab has been crafting mixed reality experiences to expand its star wars and marvel franchises for years, but now it s focused on bringing the magic to your everyday. people want to be creators, they don t want to just be consumers or participants. audiences are getting more sophisticated and their expectations are increasing, and they do want this connected storytelling. they want a sense of persistence. that
that is largely fractured and divided, to see a lot of different cultures coming together, meeting each other, making new connections. so much of what we do here is content, creativity. but even more so, inspiration. now in its 35th year, on everyone s mind is, what s next? unsurprisingly, the big talk this year is all about something beginning with the letter m, how it s going to affect entertainment and storytelling in the future. our relationship with reality is fundamentally changing, and because we have these ways that are augmenting or transporting us and we are actually creating memories that become a part of who we are, even though they are not real, and that is actually a sort of profound idea when you start to think about that. disney s ilmxlab has been crafting mixed reality experiences to expand its star wars and marvel franchises for years, but now it s focused on bringing
how it s going to affect entertainment and storytelling in the future. our relationship with reality is fundamentally changing, and because we have these ways that are augmenting or transporting us and we are actually creating memories that become a part of who we are, even though they are not real, and that is actually a sort of profound idea when you start to think about that. disney s ilmxlab has been crafting mixed reality experiences to expand its star wars and marvel franchises for years, but now it s focused on bringing the magic to your everyday. people want to be creators, they don t want to just be consumers or participants. audiences are getting more sophisticated and their expectations are increasing, and they do want this connected storytelling. they want a sense of persistence. they want a sense that if they have