Tod s is leveraging the Consortium’s Digital Product Passport (DPP) technology for enhanced customer experience plus new strategic opportunities for the brand.
Relevance’s Nicole Booth and chief executive Rumble Romagnoli explore how luxury brands and web3 intersect as high-end brands embrace innovation and collaboration in the digital age.
Could you discern a fake Chanel from a real one in a matter of seconds? These companies are hoping to equip consumers with advanced tech as the counterfeit market booms.