Louis Vuitton Partners with Cartier, Prada to Fight Counterfeit Products with Aura Blockchain Consortium
4 hours ago by Ibukun Ogundare · 3 min read
Photo: Unsplash
Aura Blockchain Consortium is secured by Microsoft Corp and ConsenSys technology.
Luxurious brands Louis Vuitton, Cartier, Prada, have come together to fight counterfeit goods, using the first global luxury blockchain Aura. The companies have been facing challenges with traceability, authenticity, and sustainability. The companies are coming together to tackle forged goods with a blockchain-based seal of authenticity.
Louis Vuitton and Others to Work with Aura Blockchain
Louis Vuitton’s parent company LVMH announced the partnership with the two other luxurious companies on the 20th of April. In the announcement, the company unveiled the Aura Blockchain Consortium. The Aura Blockchain Consortium helps customers to access proof of authenticity of luxury goods like Louis Vuitton products.
Louis Vuitton, Cartier, Prada Push Blockchain to Ensure Authenticity
This content was published on April 20, 2021 - 12:00
April 20, 2021 - 12:00
(Bloomberg) LVMH, Richemont’s Cartier and Prada SpA are joining forces to offer a blockchain solution to their customers seeking an extra seal of authenticity for the goods they’re buying.
The alliance of the world’s largest luxury-goods makers plans to make a blockchain-enabled solution available to all luxury brands to provide shoppers with assurance what they’re buying is authentic, the companies said in a joint statement Tuesday. Plus it will make the products traceable in a transparent way.
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