"Kia's getting a ute": The 2024 Kia Tasman ute advertisement joins 'Hey Charger' and Toyota HiLux 'Bugger' as one of the seven most iconic Australian car ads ever - Car News
Living in a meta universe all to itself, the advertising campaign for the 2024 Kia Tasman ute has proven quite the success in bringing awareness to Aussie HiLux and Ranger buyers while getting those in the industry talking. 
Source: carsguide.com.au