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Aussiesâ favourite avo back on the menu Itâs time to bust open that millennial piggy bank and book a brunch date, as Hass avocados return from their annual hiatus.
Food & Entertainment by Laura Albulario 26th May 2021 3:47 PM Smashed avo toast is back on the menu for haters who have shunning the dish during Shepard avocado season. Millennials will again raid their home deposit piggy banks for their breakfast of choice, with Australian Avocadoes announcing a record crop of 127 million Hass avocados to reclaim their reign on supermarket shelves in the next three months alone. Shepard avocado season has prompted some haters to put their smashed avo habit on hold.
Australian avocados marketing update 2021
Key Highlights
May marks the launch of the new brand positioning and messaging for Australian Avocados
This strategy has been developed from the overarching Avocado category strategy and through consultation with Australian Avocado SIAP
The launch campaign includes a traditional media mix designed to drive mass awareness of the new creative with the overarching objective of driving demand for the category
The hero talent in the TVC is well-known comedian Nazeem Hussain
PR where we Officially, unofficially sponsor of one of the oldest bowlos in the country
The initial burst of activity is scheduled for May-June 2021 in line with the highest volume supply forecast