Inside Accent s first 4Workers store
By Imogen Bailey | 6 May 2021
Accent Group has today unveiled its first store in its new retail brand 4Workers, at Eastland Shopping Centre.
4Workers targets the rapidly growing construction, healthcare, hospitality and trade industries and offers workwear apparel, footwear and accessories for a range of industries.
The retail brand was launched in March and plays into Accent s Virtual, Vertical and VIP strategy, which sees it focus on serving VIP customers with owned brands.
The 150sqm store sees 4workers introduce its own line of safe, comfortable and stylish workwear as well as house a mix of Accent-distributed brands including Skechers and Caterpillar and external brands such as Hard Yakka, Mongrel, New Balance, Birkenstock and Blundstone.