Peroni named as official beer of Australian Open
January 8, 2021 2:52
The Australian Open has named Peroni as its official beer partner, commencing from 2021.
The announcement:
World-renowned beer Peroni has been named Official Beer partner of the Australian Open commencing from 2021.
“It’s always exciting welcoming new brands to the Australian Open family and we look forward to working with Peroni to deliver a range of premium experiences for our fans across the tournament,” Chief Revenue and Experiential Officer Ben Slack said.
“Our focus is to create amazing and memorable moments for our fans and guests at the AO, a vision shared by Peroni, and we look forward to seeing the partnership grow.”