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Now Available to Global Brands — DoubleVerify's Authentic Attention Powers Campaign Effectiveness

Technuter DoubleVerify (โ€œDVโ€), a leading software platform for digital media measurement, data and analytics, today announced broad availability of DV Authentic Attention. DV Authentic Attention is the first privacy-friendly data solution in the market to provide timely, impression-level insights to optimize campaign performance โ€” from the impact of an adโ€™s presentation to key dimensions of consumer engagement. Mark Zagorski, CEO of DoubleVerify, said, โ€œOptimizing campaign performance...
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