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November 22, 2022
New Delhi [India], November 22 (ANI/ATK): Finding authentic pashmina in between the plateau of fake, blended, semi branded pashminas is a challenge for everyone in todays time
November 22, 2022
New Delhi, November 22: Finding authentic pashmina in between the plateau of fake, blended, semi branded pashminas is a challenge for everyone in today’s time. The low prices highlight the contradictory reality of the Kashmiri shawl’s fundamental adversary – its mechanised replicas and knockoffs. For safeguarding the Pashmina art of Kashmir and interest of its makers, the Government of India introduced Geographical Indication (GI) seal as a mark of authenticity certification. T...