Does 'lady-driven' still sell cars? There are reasons to slam brakes on the term
A Sudbury, Ont.-born woman living in Ottawa was irked after coming across online car ads that used the term lady-driven, because "driving can't and shouldn't be gendered." Some used-vehicle ads can be effective, while others veer into sexism and aren't even accurate, say experts.
Stefanie Bruinsma Jonathan Pinto Sarah Pelletier Jean Beauchemin University Of Waterloo Cambrian College In Sudbury
Source: cbc.ca