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Haier has also signed an agreement to extend the partnership with badminton duo Aaron Chia and Soh Wooi Yik as its brand ambassadors.

Hisense, one of the leading consumer electronics manufacturers globally, has launched its range of home appliances and air conditioners in the UAE in partnership with Jumbo Group. The brand, headquartered in China and exporting to more than 160 regions and countries, will take advantage of Jumbo’s distribution and service network to make further inroads into the UAE market.