As the car retail sector becomes increasing digital-savvy, AM's Debbie Kirlew took a look at six key areas where strides are being made towards a true omnichannel customer journey.
Auto Trader has made its Auto Trader Connect real-time car retail market data portal free to all advertisers in a bid to help car dealers adapt with a market “moving at record pace”.
Auto Trader is aiming to drive efficiencies for car dealers with a new stock management system which it claims will remove many of the biggest pain points in vehicle marketing.