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Auto Trader is launching a new virtual forecourt on its website to help dealers enhance their digital presence.
Known as ‘Retailer Stores’, the new function will enable dealers to fully customise their ‘virtual storefronts’ by displaying details about their business, including available stock, reviews, Covid-19 safety features and online retail services.
Auto Trader says the platform is designed to make it easier for businesses “to build trust and confidence in their brand”, which according to nine out of 10 buyers, is essential when choosing their next car.
Karolina Edwards-Smajda, Auto Trader’s director of commercial products, said: “We designed and created this new functionality in response to requests from our retailer partners who wanted help in driving engagement in their brand and stock.