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PHOTO FROM MINI AUTOSTUDIO CEBU By Kap Maceda Aguila AFTER HAVING forged a partnership with a new dealer principal in Cebu, Mini Philippines is looking to gain a firm foothold in the Visayas-Mindano region. Its push will start with the establishment of a pop-up store, which opened last Friday. The 8,000-square-feet Mini facility on N. Escario Street Cor. Tojong Street, in Camptuhaw, Cebu City is operated by Mini AutoStudio Cebu, led by dealer principal Pancho Luzuriaga. AutoStudio Philippines Corp. acquired the Mini dealership in Cebu in late 2019. Mr. Luzuriaga described the shop as a “memorable milestone,” and is structured differently from a typical pop-up showroom. It features a two-car display, a lifestyle area with Mini-branded items for sale, a lounge, and even a two-bay service center. Mr. Luzuriaga shared that it took six weeks to construct the showroom.

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