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'Lock Upp' is ALTBalaji's 'KBC moment' as it forays into AVOD: Divya Dixit

With its maiden advertising-based video on demand (AVOD) project "Lock Upp" delivering a stellar performance, Balaji Telefilms’ video streaming service ALTBalaji is currently experiencing its "KBC moment," as the platform's SVP of marketing and revenue Divya Dixit tells IndianTelevision.com.
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Social Advertising and Influencer Marketing, 2020 Report - Spending Forecasts for Influencer Marketing to 2024

Market and trends Top 5 social media platforms in the world, Q2 2019 Ad spending by segment in Europe, 2012-2022 OTT companies estimated share of the global digital advertising market in 2017 and 2019 Share of Internet users of the leading social networking in China, Q3 2019 Traditional* vs. Digital Media: Average Time Spent in China, 2016-2021 Social media platforms Snapshot of social media platforms in China Influencer marketing: key issues and challenges Social media platforms ability to...
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