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16 Crucial Social Media Metrics to Track in 2022

Pin down the social media metrics that really matter, find out why they’re important, and learn how to track them to build a winning social media presence.

Avinash kaushikHootsuite digital trendsSocial ads

The HiPPO Is Not Always Right

Opinions should be formulated on objective goals and not on subjective perceptions, argues Atiya Zaidi.

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11 Marketing Analytics Trends for 2022

Marketers must consider how current trends impact their teams and deliverables for their clients.

Avinash kaushikBen wicksService analytics solutions ease project iterationInsights from even more touchpointsBecoming even less browserGoogle analyticsAccommodate new searchCentral repositorySupport materials will aid analytics projectsBeta opportunitiesSearch engine journalAmazon sagemaker studio labsAdobe analyticsCompliance with global privacyGreat resignation will haveOutsized influence

Neuroscience Tells Us Social Media Marketing Doesn t Work

People are unable to receive marketing messages when they are directly engaged in purposeful social interaction. Read more about neuroscience and social media.

United statesMatthew liebermanNichole kellyAvinash kaushikMckenzie eakinUniversity of marylandBritish telecomCar cultureWhy our brains are wiredStar warsHawaii christmasElite tweet fleetAmbassador chatMedia is notSocial media marketing

What if Performance Advertising isn t Just an Analytics Scam?

What if Performance Advertising isn t Just an Analytics Scam?
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Avinash kaushikBrian cheskyRand fishkinPerformance advertising is justGoogle analytics

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