A brand is more than a name, mark, logo, icon or catchphrase. It is a promise, and successful brands deliver on their promises. They tell consumers what value they add through their products/services and deliver to the expectation of their customers. It is by delivering on the promises that they create value.
According to Mr Zacch Adedeji, Executive Secretary of the National Sugar Development Council, the council is taking steps to make Nigeria's sugar industry competitive on a worldwide scale.