Wipro Consumer acquires 3 soap brands – Jo, Doy and Bacter Shield: Best Media Info bestmediainfo.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bestmediainfo.com Daily Mail and Mail on Sunday newspapers.
On Wednesday, 1930 stocks advanced, 1824 declined and 141 remained unchanged, with an advance decline ratio of 1.05 on the Bombay Stock Exchange (BSE), indicating positive closing of stocks in broader markets.
The purchase of Jo, Doy, and Bacter Shield soaps from VVF (India) strengthens Wipro Consumer’s presence in the highly competitive packaged soaps market, which includes heavyweights HUL, Godrej Consumer Products, and ITC
Wipro Consumer Care and Lighting Ltd., a subsidiary of Wipro Enterprises Pvt., has acquired three soap brands Jo, Doy, and Bacter Shield from Mumbai-based VVF India, marking its third acquisition over the past 12 months.
Jo toilet soap has a significant play in the country's north, east, and west markets, while Doy operates in the premium soap segment. Bacter Shield has an antibacterial range of soap and handwash. These brands have a combined market share of 11%.
Wipro Consumer Care and Lighting (WCCL) has acquired three soap brands - Jo, Doy, and Bacter Shield - from VVF Limited, marking its third acquisition in the past year. The acquisition is part of Wipro s strategy to expand into new sub-segments within the Rs28000 crore soap market. Jo toilet soap has a significant market share in north, east, and west markets, while Doy operates in the premium segment, competing against Dove and Pears.