Tech giants in brewing battle over tracking, ads
© Getty Silicon Valley giants are drawing battle lines over personal data collection practices and targeted ads as the threat of regulation looms. As Apple presses ahead with plans to give users greater control over their privacy, companies like Facebook and Google have aligned themselves over the latters more measured approach to scaling back tracking features. In what was billed as the latest step toward data privacy, Google announced this week that it would not replace its tracking feat...
Nicholass Economides Vasant Dhar Jesse Lehrich Renee Richardson Gosline Sloan School York University
Source: thehill.com