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Study says 65% of respondents keen on buying insurance online Premium Traditional channels, such as agents, brokers or insurance aggregators are still the primary channels for insurance-related information searches in India. 2 min read Share Via Read Full Story NEW DELHI: Supportive government policies and a covid-enforced spike in digital activity are pushing consumers, and their insurance needs, online, says a Swiss Re study released on 13 January. The survey results underline Indian consumers’ extensive use of digital platforms and their preference to purchase insurance through them. However, traditional channels, such as agents, brokers or insurance aggregators are still the primary channels for insurance-related information searches in India.

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