Page 195 - Bar Code News Today

System keeping track of exactly what kids are eating in school calf cafeterias and how much. this experimental project used digital cameras and trays that have bar codes on them to count exactly how many calories each child is eating. joining us on the phone is the head of that program, dr. roberto trevino, the director of the social and health research center. so the idea is each kid has an assigned tray, each tray has a bar code on it. when they get their lunch out of the cafeteria, a camera r...

Right, and limits human exposure to dangerous medications. through a bar coding system, the hospital will be able to track all of these drugs from the time theyre manufactured until the time theyre administered. no matter what safeguards are put in place, human beings are always going to make mistakes. according to the institute of medicine, theres at least one medication error per day involving patients and hospitals across america. systems like this are designed to eliminate those problems. th...

Now. >> reporter: the technology behind it isnt new but this time around, credit card companies, mobile phone manufacturers are all investing millions of pounds to make it a success and secure. >> if i lost a phone it would be a problem. i think, yeah, that would be good for me. it wouldnt appeal to me. >> ultimately, if this technology is really going to take off, then you, me, and every other shopper, we all need to be willing to swap this, for this. dan whittworth, bbc news. >> we were talkin...

Higher than you may want to spend. lets take a look first at gas buddy. it gives you a list of gas prices near you, tells the price per gallon. this could save you more than $100 a year if you go and do that. theres also thefind. that scans bar codes and it finds the best prices online and at retailsers near you that you could go to and it lets you know if theres coupons out there, as well. and grocery i.q. one scan the bar code with your phone. it will give you an exact shopping list, show you ...

Immediate action to help disaster victims in japan. now throughout our news coverage, we will show you special black and white codes which you can see on the screen right now. lets take a look to see if we can bring that up. well see if we can do that. in the meantime, ill tell you about this bar code. if you can scan this image with your smart phone -- there it is at the bottom of your screen. if you can scan that image, it will load our website. well air this code throughout the day on cnn. so...

>> were at starbucks talking about something very important to people. might be thinking were talking about coffee. no, were actually talking about money. starbucks has done something to where you can now pay for your products using your blackberry or iphone. theyve created a digitized version of this. their gift card. here it is right here on your phone, so when you get up to the counter and pay, just take your phone and see the bar code right here? swipe it and boom, youve paid for your coffee...

Senators say that is because our patent system has changed little since, well, 1952, the year the bar code, the first pocket size ed radio came up. the system could be overhauled but it is not without opposition and now we will get to our necessary room about the opposition. it takes three years to process an application, right? >> that is right and because of the backlog up to 700,000 applications in the system, right now the patent office is completely funded by application fees but over the p...

All right? any questions? gretchen and brian. >> does the furiness around the snorkle hood do anything or is it just for looks? >> i think its an ornamentation. >> i go for the furiness. it actually helps. see the store, snap a picture and save on great deals. one florida town is teaming up with microsoft to do just that. >> orlando salinas here to explain how this new tag technology actually works. >> good to see you guys. look, in bradenton, florida on the western side of the state theres a sm...

Google goggles and devices like i-phones and smart phones running software like logo vision a company i am involved in where consumers can just walk into a store, take a picture, not the bar code, just take a picture of it and get all the pricing that you want and instant access in other places. that is going to seriously change retail. borders is the first version of how thats going to impact big retail. whats coming next is crazy. way more. >> well, these guys are experts on the technology and...

Putting them on packages now so you see a bar code. now you have an rfid code on there, as well. >> very, very small. >> very small. >> cheap and easy to place. >> yes. and you find them on credit cards now, as well. >> this is where we start to run into the problems as we saw. what happens? >> what happens is anything thats transmitted in the air like an information on the rfid or the cell phones, anything thats in the air can be captured. okay? if someone can capture it, they can read it. now,...