Page 7 - Barry Prentice News Today

‘We will actually be able to operate more efficiently and also more reliably’

WestJet CEO Alexis von Hoensbroech says bringing Swoop and Sunwing Airlines under its banner won't lead to higher airfares, since integrating the discount

He offers a Victoria to Cancun flight as an example of how service would improve.

‘We will actually be able to operate more efficiently and also more reliably’

‘We will actually be able to operate more efficiently and also more reliably’

WestJet CEO Alexis von Hoensbroech says bringing Swoop and Sunwing Airlines under its banner won't lead to higher airfares, since integrating the discount carriers will also tamp down costs.

WestJet CEO Alexis von Hoensbroech says bringing Swoop and Sunwing Airlines under its banner won't lead to higher airfares, since integrating the discount carriers will also tamp down costs.

WestJet CEO Alexis von Hoensbroech says bringing Swoop and Sunwing Airlines under its banner won't lead to higher airfares, since integrating the discount carriers will also tamp down costs.

WestJet CEO Alexis von Hoensbroech says bringing Swoop and Sunwing Airlines under its banner won't lead to higher airfares, since integrating the discount carriers will also tamp down costs.

Airline watchers say WestJet’s move to fold Sunwing is a move designed to go after discount carriers for leisure travel business. Fights for next winter might be cheaper — but the discounts won’t last long.