Page 3 - Bas Korsten News Today

The creative chairperson of FCB India was in conversation with Bas Korsten and Nadja Lossgott on day one of the festival

London International Awards (LIA) 2022 is going back to Las Vegas for this year’s judging.  LIA’s judging panels are comprised of the top creatives in the world, from veterans to up and coming stars. The judging process requires that jurors see every entry in their respective competition, from the f

An Amsterdam advertising firm is given the cardboard treatment It would be an understatement to say that cardboard is the material of the moment. It is literally popping up everywhere – in furniture, in children’s

Drawing on the history of KITKAT’s ‘Have a Break. Have a KITKAT.’ tagline, KITKAT has given gamers a break in one of the most competitive game modes of the most popular football game on the planet: FIFA Ultimate Team (FUT) Champions Weekend League.

The creative agency announces the promotion of Daniel ‘Dany’ Minaker and Sebastian ‘Patán’ Tarazaga to Global Executive Creative Directors.

Unilever rolling out ‘inclusive deodorant packaging Jack Neff and Jeanine Poggi Advertising Age Unilever Unilever has prototype packaging for its "inclusive" deodrant products out for 200 beta users now. The package has a hook and magnetic closures to make it easier to access and braille labels. Consumer products giant Unilever is launching a prototype of what it says is the worlds first deodorant for people with visual impairment sand upper-limb motor disabilities under the name Degree Inclu...

[Photo: Degree Deodorant] advertisement advertisement Anyone who’s ever broken an arm or who lives with a permanent upper-limb disability is well aware of the everyday tasks that most people tend to take for granted—such as taking the cap off a tube of deodorant, which is difficult to do with one hand. advertisement [Photo: Degree Deodorant]A new, first-of-a-kind package design from Degree Deodorant, called Degree Inclusive, tries to address some of the challenges with typical deodorants. T...

Credit: Degree Unilever is launching a prototype of what it says is the world’s first deodorant for people with visual impairment and upper-limb motor disabilities under the name Degree Inclusive. The product will be called Rexona Inclusive elsewhere in the world under a brand that ranks as the biggest deodorant globally and trails only Dove as the company’s second largest in personal care. The product includes a hooked design for one-handed usage, magnetic closures that make it easier to ...

Creative 31 Add to collection Clean energy innovation from E-Dina set to light up communities lacking electricity across the world Colombian renewable energy start-up E-Dina and WPP’s Wunderman Thompson Colombia have today launched WaterLight, a revolutionary device which turns a simple natural resource – salt water – into life-changing electrical power. The pioneering product was developed in response to a set of sobering statistics: despite progress on global energy targets, the World ...

How it works WaterLight works through ionisation. Electrical energy is produced when salt water electrolytes react with magnesium inside the device. As well as a portable light source, WaterLight also charges small devices through a USB port. In emergency situations, it can be powered by urine. Wundermann Thompson explains that inspiration came from traditional practices of the Wayuu, an indigenous community in the La Guajira peninsula on the Colombia-Venezuela border. The desert landscape is s...