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7 K-beauty Instagram accounts you have to follow now

Rosdiana Ciaravolo Want to know your centella asiatica from your sacred lotus? Or how to get really glassy-looking skin? It’s time to brush up on your K-beauty knowledge. After all, the range of skincare products available on the market is constantly evolving (there’s much more to Korean cosmetics than just 10-step routines) and according to Allied Market Research, the industry will be worth an estimated £15bn by 2026. If you’re wondering where to start, follow these K-beauty Instagram a...
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Source: vogue.in

7 K-Beauty Instagram Accounts To Follow Now

As Renée Chow declares at the top of her page, she tries every product so you don’t have to. After a decade of working in product development for various skin and body care brands and as a beauty buyer, her insight into ingredient technology, formulation, pricing and packaging is invaluable. The New Yorker got into K-beauty eight years ago after a trip to Seoul and has been sharing her knowledge via her YouTube and Instagram accounts ever since. “K-beauty is very innovative and brands cont...
New York United States Soult Ukpyolsi South Korea Hong Kong New South Wales

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