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Baskin Robbins launches brand campaign The Happiest Ice Cream In The World

The largest ice-cream brand in India, Baskin Robbins, has made the announcement of the launch of its latest digital campaign,

Sun s Out, Sales Up: Cola, Beverage, Ice Cream Makers Expect Surge In Sales As Temp Soars

Beverages major PepsiCo said summer months are naturally the most favourable season for its category and it is "optimistic” that its portfolio of brands will continue to delight consumers during the period.

Cola, beverage, ice cream makers expect surge in sales as temp soars

Beverages major PepsiCo said summer months are naturally the most favourable season for its category and it is "optimistic" that its portfolio of brands will continue to delight consumers during the period.

Cola, beverage, ice cream makers expect surge in sales as temp soars

With a gradual rise in temperature and the start of heatwave, FMCG and dairy firms selling cola-based fizz drinks, juices, mineral water, ice creams and milk-based beverages expect a spike in sales and have ramped up their production and stocks to meet the anticipated consumer demand. The makers are launching new products keeping in mind the evolving consumer preferences and also investing substantially on promotions and expansion of the channels this season, company executives of beverage and ice cream makers said. Beverages major PepsiCo said summer months are naturally the most favourable season for its category and it is optimistic that its portfolio of brands will continue to delight consumers during the period.

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