CAMPAIGN 360: Four CMOs explore the evolving dynamics, essential skills, and how CMOs need to speak more CFO and CEO to be the executive pulse of the organisation.
Earlier this week we explored the role of the fractional CMO – FMCO – which has been gaining prominence in the marketing industry. The term, akin to titles such as marketing consultants or on-demand CMOs, seems to be one that has the market split on the benefits and pitfalls.
/PRNewswire/ L Catterton, the largest global consumer-focused private equity firm, today announced that it has invested $25 million in Zenyum, one of Asia s.