Nebojsa Cirjakovic, External Affairs Manager, Global Travel Retail, British American Tobacco.
British American Tobacco (BAT) is calling for tobacco manufacturers and duty free retailers to collaborate and interact digitally with customers throughout their entire journey
(before, after and during trips).
Adopting this approach is the best to way to enhance digital technology initiatives in the duty free environment, according to Nebojsa Cirjakovic, External Affairs Manager, Global Travel Retail, British American Tobacco.
Speaking as part of the
TRBusiness February tobacco report Cirjakovic commented: âBAT has always been passionate about satisfying the needs of our adult consumers. This has been achieved by driving innovation and offering unique propositions to travellers around the world in the cigarette and potentially reduced risk products categories.