Bata shoes: Bata re-enters premium price points with fresh portfolio, aims 20% sales from online channels in 2-3 yrs
Bata is re-entering the premium price points with fresh portfolios while it increases spending on advertising and promotions to connect with young digital savvy consumers. Bata is also pushing for offline sales growth and expects a major chunk of growth to come from its expansion under the franchise model, its MD & CEO Gunjan Shah said.
Source: indiatimes.com