Detailed text transcripts for TV channel - FOXNEWS - 20100413:07:43:00
Became this internet thing. it was viral. it just picked up steam. ways like, whoa, look at this. >> with the web you dont need to play your ad in the super bowl. that is what probably made this ad better is the joy of discovery was being passed -- you know, it was being passed around. as opposed to seeing it during half time. it must have been sent to me like 13 times. how many takes did you need to make that ad? >> we did about 85 honestly. of those 85 takes, i think i probably messed up once ...
Source: news source