In a fresh series, APAC adland CEOs share their hopes and fears for the year ahead and reflect on 2023. In this edition, we chat with Tze Kiat Tan, CEO of BBDO Asia.
Little Black Book, For the past 10 years Christian has led the agency brand Saatchi & Saatchi, has also been responsible for Leo Burnett and was a member of the Group's Country Leadership Team