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Meta launches new technology for equitable distribution of ads on its apps

Meta launches new technology for equitable distribution of ads on its apps
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Meta Releases New Ad System After Housing Discrimination Suit

The change follows a suit by the DOJ accusing Meta of allowing discrimination against its users based on race and other characteristics in housing advertising.

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Meta Launches VRS System, Prevents Ad Discrimination Through AI

Variance Reduction System reduces ad discrimination on Meta's platforms. As Meta promised to reduce ad discrimination on its platforms, the company rolled out an AI system that targets discriminating advertisements in the United States.

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Meta launches AI-based VRS system to reduce bias in advertising

Meta's new AI-based Variance Reduction System (VRS), designed in collaboration with the US Department of Justice in the wake of a discrimination complaint, aims to reduce bias and increase the equitable distribution of ads for housing, employment and credit.

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