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June 14, 2022
She was MullenLowe Lintas Group’s AVP of brand planning before this move.
June 10, 2022
VMLY&R and BBDO India have bagged one shortlist each
May 20, 2022
Believe your entry deserves a Lion? Send us the work and the case
February 21, 2022
Mumbai: In the fifth edition of its #ShareTheLoad campaign, laundry detergent brand Ariel attempts to overcome our conditioned mindsets and to address years of unconscious bias and conditioning by getting men to rethink and introspect their actions at home.
February 14, 2022
In conversation with chief marketing officer, P&G India, and vice president, fabric care, P&G and BBDO’s Josy Paul about the latest rendition of Share the Load campaign.
February 8, 2022
Account won post a multi-agency pitch
December 22, 2021
The campaign has been conceptualised and created by BBDO India.
June 3, 2021
The advertising industry shares that although online events will never replace on-ground, it is learning to adapt, reminisce and hope for the best
May 30, 2021
Ends D&AD 2021 with a total of nine Pencils
May 4, 2021
Ariel chooses transgender doctor as protagonist in new ad Share Via: The ad by BBDO India shows the struggle of Keralas first transgender doctor VS Priya. Ariels previous Share the Load campaign spoke about the need for gender equality within Indian households. Going a step further, the leading detergent brand from the house of Procter & Gamble (P&G) has now come out in support of the LGBTQ community. Its latest film is driven by the cause of inclusivity and equality for all. Ariel, through its...