linkedin Publicis Groupe has announced the integration of Indigo Consulting s digital marketing team with Publicis Worldwide (Publicis WW). This move will make Publicis WW a 300-member agency, offering brand building communication services right from strategy to creative, across mainline, digital and social, with data at the centre. A statement from the agency revealed that Indigo Consulting will continue to operate under the leadership of Rajesh Ghatge as CEO and Jose Leon as COO. Anupriya Acharya, group CEO, Publicis Groupe South Asia, said, “This made imminent sense to us. Communication services are no longer segregated by platforms, i.e., creative agencies for mainline platforms and digital agencies for digital platforms. More and more clients want to work with one agency that can offer holistic strategic and creative solutions to solve their marketing problems. In fact, the pandemic has only heightened the need to have digital at