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Research Director Inc., Exclusive November '22 PPM Analysis For New York, Los Angeles, ...

The purpose of today’s TED talk is to parse the results of the so-called NOVEMBER survey. A curious thing about that. This book actually began on OCTOBER 13th (it did end on NOVEMBER 9th). That means the first three weeks (or so) of the survey were normal radio stuff. However, once Week 4 rolled around, we had the dreaded return of BURL IVES and his minions. Was this enough to gum up the works? Rest assured, The Ratings Experts from RESEARCH DIRECTOR, INC. – along with the elves ...
New York United States San Francisco Burl Ives Los Angeles Steve Allan

Research Director Inc., Exclusive October '22 PPM Analysis For New York, Los Angeles, ...

It is that time of year when we are reminded of that famous Bart Simpson meme – “There is no such month as ROCKTOBER.” Write that on the blackboard 50 times, please. There is, or was, a NIELSEN survey with the OCTOBER label plastered on the calendar. As is usually the case the month and the survey did not match up. This one began on SEPTEMBER 15th and reached its denouement on OCTOBER 12th. It featured (in order) a change of seasons, ROSH HASHANAH, YOM KIPPUR, and a ...
New York United States San Francisco Burl Ives Los Angeles Bart Simpson

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Research Director Inc., Exclusive September '22 PPM Analysis for New York, Los Angeles, ...

We have reached a milestone. As The Ratings Experts from RESEARCH DIRECTOR, INC. – in close cooperation with the math mavens from XTRENDS – prepare to deliver yet another scintillating foray into the ratings universe, the SEPTEMBER survey marks the tenth anniversary of this here missive. That’s a decade worth of smarm, snark, and sarcasm. So, as an added feature to this month’s column, we will fondly look back at what was happening then in the markets we examine. This ...
New York United States Historical Marker Fort Worth Los Angeles Steve Allan

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