Page 35 - Bear Cave News Today

Industry experts and toymakers from Mattel’s American Girl and Build-a-Bear say their new adult customers are here to stay and are creating new products, services, and websites with this clientele in mind.

Ages 18 and older represented 14% of U.S. toy industry sales for the 12 months ending September 2022

Jan. 6 panel urges Trump prosecution with criminal referral

Jan. 6 panel urges Trump prosecution with criminal referral

Jan. 6 panel urges Trump prosecution with criminal referral

Long before the pandemic, many adults turned to toys from Legos to collectible items to tap into their inner childhood for comfort.

Toymakers from Mattel’s American Girl and Build-a-Bear are creating new products, services, and websites aimed at adult audiences. Among the popular toys for adults are Star Wars and Harry Potter-themed Lego sets and action figures.

Ages 18 and older represented 14% of U.S. toy industry sales for the 12 months ending September 2022

Ages 18 and older represented 14% of U.S. toy industry sales for the 12 months ending September 2022

Ages 18 and older represented 14% of U.S. toy industry sales for the 12 months ending September 2022