Page 32 - Beer Marketer News Today

Americas Fastest Shrinking Beer Brands, and the 7 That Are Still Growing Alcohol sales outside of bars and restaurants surged during the COVID-19 pandemic. Though the increase was driven largely by hard liquor, total sales of beer and flavored alcoholic beverages such as hard seltzer, also jumped. These are 25 companies making the most money from coronavirus.  Not all beer brands benefited from the rising demand for alcohol, however. In fact, many of the most historically dominant brands actua...

A few designers will host in-person, socially distanced shows.

Winner There are so many tracking firms grading Super Bowl ads that pretty much every brand in the game can uncover some kind of metric that makes them look good. But T-Moble scored best on one of the more significant ones: The brand got the greatest growth in their social audience tallies across Facebook, Twitter, Instagram, YouTube and TikTok, according to analytics firm ListenFirst. See who else did well here. Loser It could have been worse for Jeep—the news of Bruce Springsteen’s DWI c...

By Kenneth Hein-04 February 2021 11:00am Bud Light brings back an army of icons to help boost sales. Consumers may get the sense that their pop culture lives are flashing before their eyes on Super Bowl Sunday. That’s because every brand from Bud Light to Cheetos, Squarespace, to Tide to Uber Eats is bringing back old favorites in an attempt to generate sales and engagement. A Bud Light consumer is confounded when the store is out of her favorite beer. In the distance, a deliv...

Nonalcoholic beer sales growing. Is it finally ready to take off? Josh Noel, Chicago Tribune © Terrence Antonio James / Chicago Tribune/Terrence Antonio James / Chicago Tribune Great Central Brewing Company in Chicago performs a canning run of Big Drop Pine Trail Pale Ale, a nonalcoholic ale by the British brand, on Jan. 13. The aha moment happened over dinner. Like many beer drinkers, I had long sneered at the idea of nonalcoholic beer, always returning to a simple question:...

Nonalcoholic beer has lived on the fringes of beer drinking, but interest in health and wellness and a flurry of new options may push it forward.

The sky isn’t the only place with stars. If you live in California you might run into one, and if you like Corona, you might have drank one. The parent company of Corona, Modelo Especial and others is Constellation Brands, Inc. (NYSE: STZ), and its stock ticker is short for “stars... Read More...