tell us about this one. this dog is overweight. he sees the new beetle drive by and he s desperate to get in shape so he can chase it. he goes through this workout routine and loses the weight and chases the beetle. i m totally thrown off. i thought it was the dogs barking. you have to wait for it because there s a teaser at the end. got you. okay. that s the teaser ad. moving on, number three. i don t think we need any audio for this. it s david beckham. body wear. a full half of the audience is female. 50 million women watched last year. this can be for it doesn t just have to be for women. it has some appeal.