Page 53 - Behavioral Sciences News Today

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Social media platforms are not the first to advertise to children, and parents and experts have long expressed concerns about marketing to kids online, on television and even in schools. But online ads can be especially insidious because they can be targeted to children and because the line between ads and the content kids seek out is often blurry.

Researchers and lawmakers have long focused on the negative effects stemming from social media platforms, whose algorithms can drive children toward excessive use.

Social media companies collectively made over $11 billion in U.S. advertising revenue from minors last year, according to a study from the Harvard T.H. Chan School of Public Health published on Wednesday.

A study from Harvard says social media companies collectively made over $11 billion in U.S. advertising revenue from minors last year.

A study from Harvard says social media companies collectively made over $11 billion in U.S. advertising revenue from minors last year.

A study from Harvard says social media companies collectively made over $11 billion in U.S. advertising revenue from minors last year.

A study from Harvard says social media companies collectively made over $11 billion in U.S. advertising revenue from minors last year.

Social media companies collectively made over $11 billion in U.S. advertising revenue from minors last year, according to a study from the Harvard T.H.

Instagram derived the greatest ad revenue from users aged 13-17 ($4 billion), followed by TikTok ($2 billion) and YouTube ($1.2 billion).